The short version
My love languages are AP Stylebook, The Godfather saga, Ernest Hemingway’s brute-force prose, cold weather and unsucking content creation for everyone.
With more than a decade of experience, I’m a passionate brand storyteller, writer and content therapist
By day, I’m the head of brand and content at BS+Co., a bespoke marketing and business strategy firm for B2B companies who are tired of the bureaucracy and bullshit that accompany the traditional agency experience.
Prior to BS+Co., I was the editor-in-chief at IMPACT, an award-winning HubSpot Elite partner agency. There, I oversaw the vision and execution of our multimedia content program, and I wrote our newsletter, THE LATEST, to an audience of more than 40,000 business leaders and digital marketers.
I’ve rocked stages at HubSpot’s INBOUND, MarketingProf’s B2B Forum, IMPACT Live, and many other live and virtual events as a speaker. I also edited the second edition of They Ask, You Answer by Marcus Sheridan.
My areas of expertise include individual and organizational voice and tone development, content strategy and operations (written and video), conversion copywriting, personal and brand storytelling, thought leadership development, and sales enablement.
I also work closely with individual visionaries and business leaders as a “content therapist.”
You’re going to see her a lot on this website and in my content, so y’all might as well get acquainted now
I could very easily spend all of my time obsessing about content and building processes, but (thankfully) I don’t
In my spare time, I’m an avid road-tripper and a workout nut with highly questionable coordination skills. I also spend a lot of time in pain, because I’m from Washington, D.C., and our sports teams are just absolutely awful most of the time.
I love cooking and consider it a win whenever I don’t burn down my apartment. (I’ve heard that’s a great way not to get your security deposit back.)
Finally, I’m a freelance beer writer, with credits including being the beer columnist for the Annapolis, Maryland-based Capital Gazette (of the Baltimore Sun) for six years.