Reading Time: 11 minutes Here’s a fun fact: I love presents. Not just receiving them — although, that’s downright delightful — but also giving them. Seriously, the level to which gift-giving “sparks joy” can only be rivaled by those moments when I realize I can go an entire week… Read More »Liz’s 1st annual ‘Chosen Objects’ gift guide (2020 holiday edition)
Reading Time: 9 minutes “Who?” “What do you mean, ‘who’?” “Who are you talking to?” “Oh, which buyer persona? I think we call it CEO Steve or something…” “No no, forget that, who are you talking to? Describe them to me.” “Well, they’re a business leader and uh,… Read More »‘Who?’ is the one question that will make your content positively swoonworthy
Reading Time: 10 minutes Stop me if you’ve heard this one before. You sit down to write a piece of content. You’re the expert in this topic, you know enough to be dangerous about this topic, or you’ve verbally shaken down all of the available experts and resources in… Read More »A killer intro answers these 3 simple questions every time
Reading Time: 8 minutes Up until about 10 minutes ago, I was in the throes of an existential crisis — a mere two snapped pencils away from pressing my face up against the bathroom mirror as I mutter quietly to myself, “Who am I?” before slowly sinking to the… Read More »Why creating content sucks (+ how to make it hurt less)